St Lucia / Sugar Beach, A Viceroy Resort

The site of a former 18th Century sugar plantation, the aptly-named Sugar Beach, a Viceroy Resort has attracted quite the celebrity following, counting Matt Damon and Gwyneth Paltrow amongst its fans.

And for good reason. Yes, the sand is exceedingly white and powdery, the service is genuinely superb and the location between the majestic Pitons within a UNESCO World Heritage Site makes this the premier address on St Lucia, but there is much more to this exceptional beachfront resort than first meets the eye.

From sampling gourmet fare in the charming Great Room restaurant to exploring the renowned dive sites by the National Marine Reserve, Sugar Beach, St Lucia offers an exceptionally diverse itinerary, leaving you free to relax or explore as little or as much as you desire. As for the accommodation, white walls contrast with dark wood floors, a private plunge pool glitters on the terrace and in the butler-serviced villas, a claw foot bath promises deep-soak relaxation. Just steps from the water’s edge lies a small collection of stylish beachfront bungalows, with larger residences available around the bay for families and couples alike. And to take privacy up a notch, four new bungalows and five cottages up the mountainside have popped up in November 2021.

Non-motorised watersports such as snorkelling, kayaking and windsurfing are all complimentary, whilst the simplest of pleasures can be found on a nature walk under the rainforest canopy. But sometimes it’s best to just slow things down. Sugar Beach have that covered too, with parents relaxing on the refreshed cabanas or at the brand new pool bar while the kids splash about; and private pairs unwinding in the treehouse treatment room on slits at the Rainforest Spa before dinner at the barefoot food joint by the beach.